Id Shampoo

ID SHAMPOO

• A lightweight shampoo
• Perfect for every time you shampoo your hair- whatever your routine is
• Formulated with conditioning Avocado and Jojoba Oils and hydrating Provitamin B5
• Delivers a light citrus blend of aroma accented with uplifting Grapefruit and Mint, Orange, Lime and Tangerine oils.

Provitamin B5 Also known as Panthenol: this active ingredient goes into the formulation of shampoos and conditioners to make hair shiny and supple. Panthenol is a humectant that improves hydration and may reduce itching and inflammation of the skin. It accelerates and improves the healing of epidermal wounds and is often used in sunburn treatment products. When Panthenol is applied topically, it penetrates the lower layers of the skin, is absorbed by skin cells and is converted to pantothenic acid (more commonly known as vitamin B5). It is this penetration that allows essential hydration.

Avocado oil is pressed from the pulp of an avocado and consists of fatty acids highly beneficial to good health. It is valued for its regenerative, nourishing and moisturizing properties, and has been used to accelerate wound healing, help hair growth and fight dandruff. Avocado oil is highly effective at improving the condition of dry or damaged hair.