{"product_id":"hi-hydrate-shampoo-bob","title":"Hi-Hydrate Shampoo","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003cstrong\u003eHI-HYDRATE SHAMPOO \u003c\/strong\u003e\u003c\/span\u003e \u003cspan class=\"bodyTextValues\" id=\"val219\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description rte\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDeeply hydrates hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair free of build up \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade with rejuvenating Apple Fruit Extract, strengthening Vitamin E and hydrating Provitamin B5 \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDelivers a light scent of moss and floral undertones of Rose, Jasmine and Heliotrope.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"features_title ingredients_title\"\u003e\u003cstrong\u003eApple Fruit extract \u003c\/strong\u003e\u003c\/span\u003eis an excellent antioxidant and powerful moisturizer. This extract has healthy rejuvenation components that nourish the skin and hair. Apple Fruit extract also acts as a toning agent with the help of many vitamins and nutrients. For the hair and scalp, the apple's magnesium, potassium, copper and calcium help lower the risk of hair loss and shedding by keeping hair follicles nourished.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"features_title ingredients_title\"\u003e\u003cstrong\u003eProvitamin B5 \u003c\/strong\u003e\u003c\/span\u003eAlso known as Panthenol: this active ingredient goes into the formulation of shampoos and conditioners to make hair shiny and supple. Panthenol is a humectant that improves hydration and may reduce itching and inflammation of the skin. It accelerates and improves the healing of epidermal wounds and is often used in sunburn treatment products. When Panthenol is applied topically, it penetrates the lower layers of the skin, is absorbed by skin cells and is converted to pantothenic acid (more commonly known as vitamin B5). It is this penetration that allows essential hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"features_title ingredients_title\"\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003c\/span\u003e sourced from plant oils is well known for its antioxidant properties that help reduce free radical damage. When applied topically to your hair, there’s several purported benefits of using vitamin E oil: It can stimulate capillary growth in your scalp, which in turn supports hair growth; Vitamin e can prevent breakage and split ends and its antioxidants boost hair’s elasticity and shine.\u003cbr\u003e\u003c\/p\u003e","brand":"Bob","offers":[{"title":"250 ml","offer_id":55496425406537,"sku":"162005","price":17.5,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":55496425439305,"sku":"162028","price":49.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/BOB-Hi-Hydrating-Shampoo-250mL-crop-preview.webp?v=1777574519","url":"https:\/\/beautycraft.com\/products\/hi-hydrate-shampoo-bob","provider":"Beauty Craft","version":"1.0","type":"link"}