{"product_id":"3d-emi-liquid-2oz","title":"3D-Emi Liquid 2 oz","description":"\u003cp\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eThe desert is synonymous with dryness, similar to the scalp. Our goal was to create a haircolor with the uniqueness of nourishing the scalp care and conditioning properties. Desert plants have an evolved sophisticated system that enable them to more efficiently use and conserve the water available to them.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eGently raises the pH of the hair for optimal deposition\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eEnsures even openings of the hair cuticle\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eAllows colorants to penetrate deep into the cortex\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eAbility to deposit without shifting the base\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eRemoves easily from hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 10pt;\"\u003eKey ingredients that prevent 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