{"title":"Color Wow","description":"","products":[{"product_id":"speed-dry-5oz","title":"Speed Dry 5 oz","description":"\u003cp\u003eSpeed Dry\nBlow Dry Spray\n\ncut blow-dry time by 30%!\u003c\/p\u003e\u003cdl class=\"collateral-tabs\" id=\"collateral-tabs\"\u003e\u003cdd class=\"tab-container current\"\u003e\u003cdiv class=\"tab-content\" style=\"max-height:none;\"\u003e\u003cdiv class=\"std\"\u003e\n\u003cp\u003e\u003cstrong\u003eTHE PROBLEM:\u003c\/strong\u003e\nBlow-drying can cause color fade, but even worse: the stress of yanking \nand pulling can cause fragile, color-treated hair to break and split. \nSo, the longer it takes to blow dry, the greater the potential damage. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SOLUTION:\u003c\/strong\u003e\nSpeed Dry cuts drying time BY OVER 30% with new technology that helps \n“squeeze out” water while also fortifying fragile, color-treated hair. \nUnlike typical blow-dry sprays IT contains NO alcohol which can further \ndehydrate color-treated hair.\n\u003c\/p\u003e\n\u003cp\u003eTypical blow-dry sprays use alcohol to evaporate excess water, which \nfurther dehydrates color-treated hair. Instead of alcohol, Speed Dry \nuses a proprietary crystal clear polymer that acts like a shrink wrap, \nholding in essential hydration while displacing excess water, so hair \ndries more quickly without dehydrating. To help increase hair’s \nelasticity and resilience, this formula contains a blend of keratin \nproteins panthenol and silk amino acids. \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/dd\u003e\u003c\/dl\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570198089,"sku":"134007","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/SPEED_DRY_5OZ_prdcode_5415_l_screen_shot_20200323_at_10.51.30_am.png?v=1768583962"},{"product_id":"insta-wow-dry-shampoo-5oz","title":"Insta-Wow Dry Shampoo 5 oz","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eINSTA-WOW DRY SHAMPOO 5OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eBreakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it’s WOW:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Powered by real cleansing tech\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Best dry shampoo for dark hair, color-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Non-dulling, less whitening, no gritty texture\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Leaves color light, bright and glossy again\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Helps normalize excess sebum production\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Deodorizing formula helps prevent odor absorption\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570427465,"sku":"1340081","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/INSTA-WOW_DRY_SHAMPOO_5OZ_prdcode_14282_l_capture.png?v=1768583962"},{"product_id":"purple-color-control-foam","title":"Purple Color Control Foam","description":"\u003cdiv class=\"product-intro\"\u003e\n\u003cspan style=\"font-size:medium;\"\u003eEasier, friendlier way to instantly cool brassy tones and add major bounce and style memory.\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:medium;\"\u003eLightly tinted, leave-in foam helps neutralize brassy, yellow tones in blonde, white, grey and all fair shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:medium;\"\u003eNo messy, dark dyes that stain hands, towels, and clothes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:medium;\"\u003eRenews elasticity, boosts volume and bounce\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:medium;\"\u003eAlcohol-Free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:medium;\"\u003eNo parabens, no sulfates, cruelty-free, gluten-free, vegan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570493001,"sku":"1340111","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/PURPLE_COLOR_CONTROL_FOAM_____COLOR_WOW__6.8OZ_prdcode_6230_l_screen_shot_20200520_at_7.40.29_pm.png?v=1768583962"},{"product_id":"dreaming-treatment-7-5oz","title":"Dreaming Treatment 7.5 oz","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAMING TREATMENT 7.5OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eAnti-frizz, anti-damage hair smoothing treatment refinishes and visibly repairs fluffy, frizzy, damaged strands. Delivers flawless, smooth, swing-y, polished results – hair looks reborn! \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eBreakthrough cuticle-resurfacing and hair repair treatment moisturizes, renews elasticity, smooths from root to tip. No puff, no fluff. Refined and aligned.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eSmooths + seals hair's surface • Blocks humidity • Increases elasticity\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570558537,"sku":"13401432","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/DREAMING_TREATMENT_7.5OZ_prdcode_13641_l_capture.png?v=1768583962"},{"product_id":"pop-lock-1-8oz","title":"Pop \u0026 Lock 1.8 oz","description":"\u003ch2\u003edelivers epic shine + brilliant color\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eWorks inside and out to repair texture and to add epic shine\u003c\/li\u003e\n\u003cli\u003eUV Protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570591305,"sku":"134010","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/POP__LOCK_1.8OZ_prdcode_5411_l_screen_shot_20200323_at_10.44.46_am.png?v=1768583962"},{"product_id":"texas-hold-em-hairspray-9-8oz","title":"Texas Hold 'Em Hairspray 9.8 oz","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eTEXAS HOLD EM HAIRSPRAY 8.8OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eHigh performance, strong hold hairspray with heat protection for long-lasting styles that won’t fold in high humidity.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT’S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Less wet, fast-drying, flake free formula\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Deposits up to 50% less alcohol than leading sprays\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Extra hold hairspray delivers 82% style retention in high humidity\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-2 forms of heat protection + UV protection\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570624073,"sku":"1340140","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/TEXAS_HOLD_EM_HAIRSPRAY_8.8OZ_prdcode_13439_l_screen_shot_20250306_at_8.51.48_am.png?v=1768583962"},{"product_id":"liter-pump","title":"Liter Pump","description":"\u003cp\u003ePump for liter size products\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570820681,"sku":"134020","price":1.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/LITER_PUMP_prdcode_7352_l_color_wow_logo.png?v=1768583963"},{"product_id":"extra-mist-ical-spray-5oz","title":"Extra Mist-Ical Spray 5 oz","description":"\u003cdiv class=\"product-name\" style=\"box-sizing:border-box;margin:15px 0px 5px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;line-height:inherit;font-family:'univers lt w01_55 roman1475956', Verdana, Arial, sans-serif;font-size:14px;vertical-align:baseline;color:#0a0a0a;background-color:#ffffff;\"\u003e\u003ch1 style=\"box-sizing:border-box;margin-top:0px;margin-bottom:0px;padding:0px;border:0px;font-variant:inherit;font-weight:400;line-height:1.1em;font-size:40px;vertical-align:baseline;text-rendering:optimizelegibility;color:#000000;text-transform:uppercase;\"\u003e\n\u003cspan style=\"font-size:18pt;\"\u003eEXTRA\u003c\/span\u003e\u003cspan style=\"font-size:18pt;\"\u003eMist-ical Shine Spray\u003c\/span\u003e\n\u003c\/h1\u003e\u003c\/div\u003e\u003cdiv class=\"product-intro\" style=\"box-sizing:border-box;margin:0px 0px 20px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;line-height:inherit;font-size:14px;vertical-align:baseline;color:#0a0a0a;background-color:#ffffff;font-family:'univers lt w01_55 roman1475956' !important;\"\u003e\n\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eSuper light finishing mist instantly adds intense, glossy shine. Lights up your style, makes your hair look sparkling and healthy.\u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003eTotally new shine spray technology is:\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e•\u003c\/span\u003e Non-greasy\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e•\u003c\/span\u003e Non-drying\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e•\u003c\/span\u003e Non-sticky\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e•\u003c\/span\u003e Won't collapse or weigh down the style you've created\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eWHO'S IT FOR?\u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003eEveryone who wants brilliantly glossy, sparkling, healthy looking hair.\u003c\/div\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570853449,"sku":"1340141","price":14.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/EXTRA_MIST-ICAL_SPRAY_5OZ_prdcode_4319_l_screen_shot_20191015_at_11.05.34_am.png?v=1768583968"},{"product_id":"blue-color-control-foam","title":"Blue Color Control Foam","description":"\u003cdiv class=\"product-intro\"\u003e\n\u003cp\u003e\u003cspan style=\"font-size:medium;\"\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eBLUE COLOR CONTROL FOAM \u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eInstantly rids blonde \u0026amp; gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Teal-tinted foam neutralizes yellow and brassy tones instantly\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-No-mess alternative to purple shampoo (use on wet or dry hair)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Never sticky, stiff, or crunchy for shiny, bouncy, supple results\u003c\/span\u003e\u003cdiv class=\"product-intro\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:medium;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436570886217,"sku":"1340121","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/BLUE_COLOR_CONTROL_FOAM______COLOR_WOW__6.8OZ_prdcode_6232_l_screen_shot_20200520_at_7.46.23_pm.png?v=1768583965"},{"product_id":"youth-juice-treatment-1-7oz","title":"Youth Juice Treatment 1.7 oz","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eYOUTH JUICE TREATMENT 1.7OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eHelps create optimal scalp condition for youthfully thick, supple, resilient hair.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy It’s Wow \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Helps keep hair in its prime: thick, strong, supple\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Proven to reduce shedding by up to 90% in 28 days\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Creates optimal conditions for hair growth\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-No greasy feel or build up\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436571148361,"sku":"1340145","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/YOUTH_JUICE_TREATMENT_1.7OZ_prdcode_12474_l_capture.png?v=1768583962"},{"product_id":"extra-dream-coat-16-9oz","title":"Extra Dream Coat 16.9 oz","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eEXTRA DREAM COAT 16.9OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003ePowerful, ultra-moisturizing, anti-frizz treatment keeps dry\/dehydrated hair and coily\/curly hair glassy-smooth, straight, and frizz-resistant through 3-4 shampoos.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Delivers silky, glassy-smooth, super frizz-resistant styles\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Heat-activated formula contains heat protectants\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Ultra-light spray feels like nothing is on the hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Economical. Results last through 3-4 shampoos\u003c\/span\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436571508809,"sku":"1340221","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/EXTRA_DREAM_COAT_16.9OZ_prdcode_13274_l_capture.png?v=1768583964"},{"product_id":"root-cover-up-intro-kit","title":"Root Cover Up Intro Kit","description":"\u003cdiv class=\"page\" title=\"Page 3\"\u003e\u003cdiv class=\"section\" style=\"background-color:rgb(100.000000%, 100.000000%, 100.000000%);\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:12pt;\"\u003e\u003cstrong\u003eROOT COVER UP\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:12pt;\"\u003e\u003cstrong\u003eComplete Root Cover Up Intro Kit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e#1 AWARD-WINNING ROOT COVER UP 9x Allure Winner “Best of Beauty” (2013-2021) The overwhelming favorite and go-to root cover-up for the world’s top salons and celebrity stylists. Elevate your artistry with the ultimate finishing tool. Cover grey roots, extend\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003ehighlights, fill in hairlines, and sparse spots for instantly thicker hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e\u003cstrong\u003ePURCHASE:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(15) Root Cover Ups:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Platinum\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(2) Blonde\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(2) Dark Blonde\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(2) Light Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(3) Medium Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(3) Dark Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Black\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Red\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e\u003cstrong\u003eRECEIVE FREE:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(8) Root Cover Up Testers\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Platinum\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Blonde\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Dark Blonde\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Light Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Medium Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Dark Brown\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Black\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Red\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003ePLUS MERCHANDISING:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e(1) Root Cover Up Display\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:12pt;\"\u003e\u003cstrong\u003eSALON PRICE: 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used to create volume\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003eMassive volume plus super healthy hair quality\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003eLong-lasting\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003eInnovative light, the frothy formula for weightless volume\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003eHeat protection\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default 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feels like nothing’s on the hair!\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Weightless conditioner works deep inside strands\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce, and elasticity \u003c\/span\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default 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No weight or greasy feel!\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-New “Naked Technology” feels like nothing’s on the hair!\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Instantly delivers super hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy\u003c\/span\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436572098633,"sku":"1340424","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/FLO-ETRY_VITAL_SUPPLEMENT_prdcode_8944_l_capture.png?v=1768583971"},{"product_id":"shampoo-cond-f-n-duo-packet","title":"Shampoo \u0026 Cond F\/N Duo Packet","description":"","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55436572491849,"sku":"134089","price":1.0,"currency_code":"USD","in_stock":false}]},{"product_id":"kale-dream-cocktail-color-wow","title":"Kale Dream Cocktail","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eKALE DREAM COCKTAIL TRAVEL\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eProven to reduce breakage by 50%* in a single blow dry, heat protectant\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eMakes a major difference with just one blow dry\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e50%* less breakage after just one use \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eInstantly strengthens brittle, fragile, damaged hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eHeat protectant\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cem\u003e*Average results based on independent testing\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.6 oz","offer_id":55496419967049,"sku":"1340051","price":6.0,"currency_code":"USD","in_stock":true},{"title":"6.7 oz","offer_id":55496419999817,"sku":"134005","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/KALE_DREAM_COCKTAIL_1.6OZ_prdcode_13442_l_screen_shot_20250306_at_8.58.32_am_91985834-b7a2-4a5a-89c6-e2445284f778.png?v=1771370304"},{"product_id":"money-masque-treatment-color-wow","title":"Money Masque Treatment","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eMONEY MASQUE TREATMENT TRAVEL \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003eDeep hydrating hair treatment for all hair types\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Weightless formula instantly absorbs; leaves no waxy, heavy buildup\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Penetrates deep to help strengthen, repair, and renew suppleness\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-For all hair types\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;\"\u003e-Heat protection\u003c\/span\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496421146697,"sku":"13401431","price":7.5,"currency_code":"USD","in_stock":true},{"title":"7.5 oz","offer_id":55496421179465,"sku":"1340143","price":22.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/MONEY_MASQUE_TREATMENT_1.7OZ_prdcode_9445_l_capture_2d115a03-5ea8-48a9-acfd-a94c35503b68.png?v=1771370305"},{"product_id":"extra-strngth-dream-coat-color-wow","title":"Extra Strngth Dream Coat","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eEXTRA STRENGTH DREAM COAT 2.5OZ TRAVEL \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003ePowerful, ultra-moisturizing, anti-frizz treatment keeps dry\/dehydrated hair and coily\/curly hair glassy-smooth, straight, and frizz-resistant through 3-4 shampoos.\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Delivers silky, glassy-smooth, super frizz-resistant styles\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Heat-activated formula contains heat protectants\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Ultra-light spray feels like nothing is on the hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Economical. Results last through 3-4 shampoos\u003c\/span\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496421277769,"sku":"1340282","price":7.5,"currency_code":"USD","in_stock":false},{"title":"6.7 oz","offer_id":55496421310537,"sku":"1340062","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/EXTRA_STRNGTH_DREAM_COAT_2.5OZ_prdcode_10657_l_capture_a40fb966-6336-408d-ae22-f5b8a40a7187.png?v=1771370306"},{"product_id":"dream-coat-color-wow","title":"Dream Coat","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAM COAT \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e#1 Anti-frizz treatment stops frizz, even in the worst humidity\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Groundbreaking humidity-blocking technology stops moisture from wrecking your style\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Ultra-light frizz control spray feels like nothing is on the hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Economical. Results last through 3-4 shampoos\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496421343305,"sku":"134028","price":7.0,"currency_code":"USD","in_stock":false},{"title":"16.9 oz","offer_id":55496421376073,"sku":"134021","price":31.5,"currency_code":"USD","in_stock":false},{"title":"6.7 oz","offer_id":55496421408841,"sku":"134006","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/DREAM_COAT_1.7OZ_prdcode_7353_l_capture1_d51c8969-04ea-45f9-85ee-ab98c18558d4.png?v=1771370307"},{"product_id":"one-minute-transformation-color-wow","title":"One Minute Transformation","description":"\u003ch2\u003ean on-the-spot fix when hair gets bent\u003cbr\u003eout of shape\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSecond-day bedhead\u003c\/li\u003e\n\u003cli\u003eBends and crimps from elastics\u003c\/li\u003e\n\u003cli\u003eFrizz from work-outs or weather\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"4 oz","offer_id":55496422588489,"sku":"134013","price":13.0,"currency_code":"USD","in_stock":true},{"title":"50 ml","offer_id":55496422621257,"sku":"1340261","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/ONE_MINUTE_TRANSFORMATION_4OZ_prdcode_5410_l_screen_shot_20200323_at_10.43.19_am_8575e1de-9e7d-479a-b99c-a5284f4dbdcb.png?v=1771370306"},{"product_id":"dream-filter-color-wow","title":"Dream Filter","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAM FILTER \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eHard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Fastest, easiest 3-minute hair detox\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Removes minerals that dull, darken and distort color, and coarsen texture\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Dramatically improves texture compromised by hard water residues\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496422719561,"sku":"1340151","price":6.0,"currency_code":"USD","in_stock":true},{"title":"6.7 oz","offer_id":55496422752329,"sku":"134015","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/DREAM_FILTER__1.7OZ_prdcode_5112_l_screen_shot_20200315_at_10.26.33_pm_51029cb3-5170-4ab5-a5cd-cf24cb1f43da.png?v=1771370305"},{"product_id":"coconut-dream-cocktail-color-wow","title":"Coconut Dream Cocktail","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAM COCKTAIL COCONUT TRAVEL\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eTurns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Makes a major difference with just one blow dry\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Heat protectant\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.6 oz","offer_id":55496424816713,"sku":"1340031","price":6.0,"currency_code":"USD","in_stock":true},{"title":"6.7 oz","offer_id":55496424849481,"sku":"134003","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/COCONUT_DREAM_COCKTAIL_1.6OZ_TRAVEL_prdcode_13440_l_screen_shot_20250306_at_8.57.50_am_c27d2372-c643-40f5-bc10-771609ca1bd8.png?v=1771370306"},{"product_id":"color-security-shampoo-color-wow","title":"Color Security Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-size:10pt;\"\u003eGentle and safe to use whenever your hair needs washing… even every day.\nApply a coin size amount to wet hair and massage into a lather. Rinse.\nFollow with Color Wow Security Conditioner and style as usual.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"product-name\" style=\"box-sizing:border-box;margin:15px 0px 5px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;line-height:inherit;font-family:'Univers LT W01_55 Roman1475956', Verdana, Arial, sans-serif;font-size:14px;vertical-align:baseline;color:#0a0a0a;background-color:#ffffff;\"\u003e\u003ch1 style=\"box-sizing:border-box;margin-top:0px;margin-bottom:0px;padding:0px;border:0px;font-variant:inherit;font-weight:400;line-height:1.1em;font-size:40px;vertical-align:baseline;text-rendering:optimizelegibility;color:#000000;text-transform:uppercase;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eCOLOR SECURITY SHAMPOO\u003c\/span\u003e\u003c\/h1\u003e\u003c\/div\u003e\u003cdiv class=\"product-intro\" style=\"box-sizing:border-box;margin:0px 0px 20px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;line-height:inherit;font-size:14px;vertical-align:baseline;color:#0a0a0a;background-color:#ffffff;font-family:'Univers LT W01_55 Roman1475956' !important;\"\u003e\n\u003cstrong style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eLEAVES NOTHING BEHIND BUT CLEAN, FRESH,\u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eGLOSSY HAIR.  PERIOD.\u003c\/span\u003e\u003c\/strong\u003e \u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eThe first safe, smart, sulfate-free shampoo made  WITHOUT ANY TYPICAL INGREDIENTS,  found in most shampoos, that make hair dull or cause thinning and hair loss. \u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cstrong style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eONE SHAMPOO DOES IT ALL!\u003c\/span\u003e\u003c\/strong\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eKeeps your color bright and glossy.  \u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eKeeps your hair its thickest.  \u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eKeeps extensions from slipping… \u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003ekeeps your hair and scalp fresh and healthy.\u003c\/span\u003e\n\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"2.4 oz","offer_id":55496426160201,"sku":"134023","price":5.5,"currency_code":"USD","in_stock":false},{"title":"8.4 oz","offer_id":55496426192969,"sku":"134000","price":13.0,"currency_code":"USD","in_stock":false},{"title":"Liter","offer_id":55496426225737,"sku":"134017","price":39.0,"currency_code":"USD","in_stock":false},{"title":"1 oz","offer_id":55496426258505,"sku":"CW219","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/COLOR_SECURITY_SHAMPOO_2.4OZ_prdcode_4284_l_screen_shot_20190731_at_4.21.59_pm_404f99f2-d5b9-4744-be52-a6361f074a2b.png?v=1771370314"},{"product_id":"carb-dream-cocktail-color-wow","title":"Carb Dream Cocktail","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eCARB DREAM COCKTAIL TRAVEL \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eLeave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Makes a major difference with just one blow dry\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Instantly adds mass by bonding a weightless carb-based complex to hair’s surface\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Heat protectant\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.6 oz","offer_id":55496428027977,"sku":"1340041","price":6.0,"currency_code":"USD","in_stock":false},{"title":"6.7 oz","offer_id":55496428060745,"sku":"134004","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/CARB_DREAM_COCKTAIL_1.6OZ_prdcode_13441_l_screen_shot_20250306_at_8.58.02_am_5c9033f2-780f-4e25-b862-ee0ecf6b4799.png?v=1771370307"},{"product_id":"money-mist-color-wow","title":"Money Mist","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eMONEY MIST \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eLuxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Easy to use, instant transformation!\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Powerful detangler reduces breakage\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Strengthens strands to support healthy growth\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Moisturizes + defrizzes for smooth, silky, luxe texture \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Like a whole new head of luxe, healthy-looking hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Ultralight, penetrating spray won’t weigh hair down \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Heat protectant + UV protectant\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496430223433,"sku":"13401441","price":7.0,"currency_code":"USD","in_stock":false},{"title":"5 oz","offer_id":55496430256201,"sku":"1340144","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/MONEY_MIST_1.7OZ_prdcode_12428_l_capture_bceedeb7-cc79-4720-8ae0-45b694b5eff1.png?v=1771370333"},{"product_id":"dream-coat-curly-hair-color-wow","title":"Dream Coat - Curly Hair","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAM COAT CURLY HAIR \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eOne-step solution for frizz-free, crunch-free curls.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-One-step solution for frizz-free, crunch-free curls\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Combined benefits of gels + serums + creams without crunchiness, greasiness or weight\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Alcohol-free, non-drying, adds moisture\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"16.9 oz","offer_id":55496432091209,"sku":"134022","price":27.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/DREAM_COAT_-_CURLY_HAIR_16.9OZ_prdcode_5400_l_screen_shot_20200323_at_9.59.49_am_4aa5ae2c-6248-43a4-82f9-dc797c252ade.png?v=1771370333"},{"product_id":"style-on-steroids-color-wow","title":"Style On Steroids","description":"\u003cp\u003eAn instant explosion of awesome sexy texture without\nclouding your color!!!\n\nThe ONLY texturizing spray made just for color-treated hair\n\nSEXY UNDONE TEXTURE - IT'S JUST A SPRAY AWAY \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJust spray on dried hair to safely add instant guts and glam to any style\u003c\/li\u003e\n\u003cli\u003eDoesn’t “cloud” color\u003c\/li\u003e\n\u003cli\u003eNever stiff, sticky or brittle\u003c\/li\u003e\n\u003cli\u003eSpray and play to revive second-day hair\u003c\/li\u003e\n\u003cli\u003eDoesn’t “glue” strands together when using heat tools\u003c\/li\u003e\n\u003cli\u003eRecord ”setting” longer-lasting results\u003c\/li\u003e\n\u003cli\u003eThermal protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.5 oz","offer_id":55496438153289,"sku":"134029","price":7.5,"currency_code":"USD","in_stock":false},{"title":"7 oz","offer_id":55496438186057,"sku":"134008","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/STYLE_ON_STEROIDS_1.7OZ_prdcode_5416_l_screen_shot_20200323_at_10.53.17_am_a4933b67-6eff-415f-9f6b-adb35ddcf4e8.png?v=1771370338"},{"product_id":"xtra-large-bombshell-color-wow","title":"Xtra Large Bombshell","description":"\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\" style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eXTRA LARGE BOMBSHELL LIMITED EDITION SIZE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eSuper-thick, super-full, super-luxe hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eFuturistic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration, or weighing hair down. Delivers big, voluminous results!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY WE LOVE IT:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*Non-damaging, non-dehydrating, non-invasive hair volumizer.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*A proprietary polymer\/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing the hair’s cuticle to remain closed and intact.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*Hair feels natural and supple (not stiff, sticky, or crispy).\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e*Texture, body, and voluminous results last for days.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHO SHOULD USE IT:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eAnyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives a flimsy hair style-holding grip. Safe for color-treated hair and chemically-treated hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eFree from: citrus, essential oils\/extracts, sulfates, color-distorting preservatives, dyes, and 60 other ingredients. \u003c\/span\u003e\u003cp\u003e\u003cspan class=\"bodyTextValues\" id=\"val218\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"11.8 oz","offer_id":55496438743113,"sku":"13401421","price":23.33,"currency_code":"USD","in_stock":false},{"title":"6.7 oz","offer_id":55496438775881,"sku":"1340142","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/XTRA_LARGE_BOMBSHELL_11.8OZ_prdcode_13443_l_screen_shot_20250306_at_9.10.45_am_b6722c60-dea5-45be-b005-99a42c7a5ab8.png?v=1771370343"},{"product_id":"color-security-conditionernt-color-wow","title":"Color Security ConditionerNT","description":"\u003cp\u003e\u003cspan style=\"font-size:10pt;\"\u003eThe ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair. NORMAL TO THICK\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"product-name\" style=\"box-sizing:border-box;margin:15px 0px 5px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;font-size:14px;vertical-align:baseline;\"\u003e\n\u003ch1 style=\"box-sizing:border-box;margin-top:0px;margin-bottom:0px;padding:0px;border:0px;font-variant:inherit;font-weight:400;line-height:1.1em;font-family:'Univers LT W01_55 Roman1475956', Verdana, Arial, sans-serif;font-size:40px;vertical-align:baseline;text-rendering:optimizelegibility;text-transform:uppercase;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eCOLOR SECURITY CONDITIONER\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-variant:inherit;font-weight:400;line-height:1.1em;font-family:'Univers LT W01_55 Roman1475956', Verdana, Arial, sans-serif;font-size:40px;vertical-align:baseline;text-rendering:optimizelegibility;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eNormal To Thick Hair\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\u003ch2 class=\"strapline\" style=\"box-sizing:border-box;margin:0px 0px 30px;padding:0px;border:0px;font-variant:inherit;font-weight:400;line-height:1em;font-family:'Univers LT W01_55 Roman1475956', Verdana, Arial, sans-serif;font-size:26px;vertical-align:baseline;text-rendering:optimizelegibility;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003ea revolutionary approach to conditioning\u003c\/span\u003e\u003c\/h2\u003e\u003cdiv class=\"product-intro\" style=\"box-sizing:border-box;margin:0px 0px 20px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:'Univers LT W01_55 Roman1475956' !important;font-size:14px;vertical-align:baseline;\"\u003e\n\u003cspan style=\"color:#0a0a0a;background-color:#ffffff;font-size:10pt;\"\u003eUnlike typical formulas, Color Security Conditioners are uniquely formulated with\u003c\/span\u003e\u003cbr style=\"box-sizing:border-box;margin:0px;padding:0px;color:#0a0a0a;background-color:#ffffff;\"\u003e\u003cul style=\"box-sizing:border-box;margin:20px 0px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;line-height:inherit;vertical-align:baseline;list-style-position:outside;list-style-image:initial;color:#0a0a0a;background-color:#ffffff;\"\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eNO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eInstantly smoothes, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003e\u003cspan style=\"font-size:10pt;\"\u003eFormulas for fine-to-normal and normal-to thick textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"8.4 oz","offer_id":55496443527241,"sku":"134002","price":13.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":55496443560009,"sku":"134019","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/COLOR_SECURITY_COND_NT_8.4OZ_prdcode_4282_l_screen_shot_20190731_at_4.19.20_pm_daeebe0b-e534-4fa4-b00f-41b1abe82288.png?v=1771370362"},{"product_id":"raise-the-root-color-wow","title":"Raise The Root","description":"\u003ch2\u003ethe cure for flat hair! major spring and lift without distorting color\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eLong-lasting lift, body and fullness\u003c\/li\u003e\n\u003cli\u003eNot stiff, sticky or brittle – keeps hair soft, and aloft!\u003c\/li\u003e\n\u003cli\u003eUnique clear polymers won’t yellow or darken color\u003c\/li\u003e\n\u003cli\u003eCan be used on damp or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496443985993,"sku":"134027","price":6.0,"currency_code":"USD","in_stock":false},{"title":"5 oz","offer_id":55496444018761,"sku":"134009","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/RAISE_THE_ROOT_2.5OZ_prdcode_5413_l_screen_shot_20200323_at_10.49.11_am_4028c959-ba83-4004-99a8-98881b615d04.png?v=1771370363"},{"product_id":"dream-coat-curly-color-wow","title":"Dream Coat Curly","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eDREAM COAT CURLY HAIR 16.9OZ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eOne-step solution for frizz-free, crunch-free curls.\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-One-step solution for frizz-free, crunch-free curls\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Combined benefits of gels + serums + creams without crunchiness, greasiness or weight\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Alcohol-free, non-drying, adds moisture\u003c\/span\u003e\u003cbr\u003e","brand":"Color Wow","offers":[{"title":"2.5 oz","offer_id":55496445558857,"sku":"1340281","price":7.0,"currency_code":"USD","in_stock":false},{"title":"6.7 oz","offer_id":55496445591625,"sku":"1340061","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/DREAM_COAT_CURLY_1.7OZ_prdcode_5404_l_screen_shot_20200323_at_10.19.53_am_f4395019-b4fb-41fa-a40c-a6200e07d425.png?v=1771370363"},{"product_id":"cult-favorite-hairspray-color-wow","title":"Cult Favorite Hairspray","description":"\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eCULT FAVORITE HAIRSPRAY 1.7OZ TRAVEL \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003eLightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing.\u003c\/span\u003e\u003c\/p\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Flexible, firm hold and style control that’s never sticky or stiff\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Won’t build up and is totally brushable\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Non-yellowing, doesn’t darken or dull shine\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-family:Verdana, Geneva, sans-serif;font-size:10pt;\"\u003e-Our firm, flexible hold hairspray offers heat protection, UV protection, humidity-resistant\u003c\/span\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"1.7 oz","offer_id":55496446279753,"sku":"134030","price":7.5,"currency_code":"USD","in_stock":false},{"title":"10 oz","offer_id":55496446312521,"sku":"134014","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/CULT_FAVORITE_HAIRSPRAY_1.7OZ_prdcode_12796_l_screen_shot_20241028_at_11.26.21_am_e4c1badf-18a3-49bb-9aac-34321a4e470a.png?v=1771370366"},{"product_id":"color-security-conditionerfn-color-wow","title":"Color Security ConditionerFN","description":"\u003cp\u003e\u003cspan style=\"font-size:10pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003eUnlike typical formulas, Color Security Conditioners are uniquely formulated with\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eNO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy\u003c\/li\u003e\n\u003cli\u003eInstantly smooths, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents\u003c\/li\u003e\n\u003cli\u003eFormulas for fine-to-normal and normal-to thick textures.\u003c\/li\u003e\n\u003cli\u003eThe ideal partner to Color Security Shampoo, this Conditioner with \neight translucent conditioning agents is essential for detangling and \nsmoothing chemically-compromised, color-treated hair. \u003c\/li\u003e\n\u003cli\u003e\u003cdiv class=\"tab-content\" style=\"max-height:none;\"\u003e\u003cdiv class=\"std\"\u003e\n\u003cp\u003eAvailable in two formulas (for fine-to-normal and normal-to thick textures) it contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eno dulling, or darkening agents\u003c\/li\u003e\n\u003cli\u003eno conditioning agents that oxidize on the hair, corrupting color and turning it brassy\u003c\/li\u003e\n\u003cli\u003eno pearlizing agents\u003c\/li\u003e\n\u003cli\u003eno parabens\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFeatures color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish.\nAvailable in two formulas:\u003cbr\u003e“fine-to-normal”, a lightweight, anti-flattening formula for fine\/thin color-treated hair\u003cbr\u003e“normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair\n\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"2.4 oz","offer_id":55496446541897,"sku":"134024","price":5.5,"currency_code":"USD","in_stock":false},{"title":"8.4 oz","offer_id":55496446574665,"sku":"134001","price":13.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":55496446607433,"sku":"134018","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/COLOR_SECURITY_COND_FN_2.4OZ_prdcode_4278_l_screen_shot_20190731_at_3.52.52_pm_3340c6f2-a16d-4fdb-824a-e5bd901642e0.png?v=1771370368"},{"product_id":"root-cover-up-color-wow","title":"Root Cover 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Water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch2 class=\"strapline\" style=\"box-sizing:border-box;margin:20px 0px 30px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;line-height:1em;font-family:'univers lt w01_55 roman1475956', Verdana, Arial, sans-serif;font-size:26px;vertical-align:baseline;text-rendering:optimizelegibility;background-color:#ffffff;\"\u003eCover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines\u003c\/h2\u003e\u003cdiv class=\"product-intro\" style=\"box-sizing:border-box;margin:0px 0px 20px;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:700;line-height:inherit;font-size:14px;vertical-align:baseline;color:#0a0a0a;background-color:#ffffff;font-family:'univers lt w01_55 roman1475956' !important;\"\u003e\u003cdiv class=\"std\" style=\"box-sizing:border-box;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;position:relative;max-width:none;\"\u003e\u003cul style=\"box-sizing:border-box;margin:20px 0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;list-style-position:outside;list-style-image:initial;\"\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003ePrecise application, no mess like sprays\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eNever stiff, sticky or waxy like mascaras and crayons\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eLooks completely natural, mimics hair’s reflective qualities\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eWater resistant formula, you can even swim in it\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eNo waxes, dyes or parabens\u003c\/li\u003e\n\u003cli style=\"box-sizing:border-box;margin:0px 0px 0px 1.5em;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;line-height:inherit;font-family:inherit;vertical-align:baseline;\"\u003eCan also be used to fill in hairlines and cover gaps to create the look of thicker hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Color 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Brown","offer_id":55496450113609,"sku":"134038","price":17.25,"currency_code":"USD","in_stock":false},{"title":"Platinum","offer_id":55496450146377,"sku":"134035","price":17.25,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":55496450179145,"sku":"134041","price":17.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/files\/BLACK_ROOT_COVER_UP_prdcode_4270_l_screen_shot_20190731_at_3.39.36_pm_288aafb0-1fc6-4f3e-8e4f-5b7128cff8f2.png?v=1771370376"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1910\/2281\/collections\/colorwow_logo_f957acd9-e309-4623-9599-b8025eed62a0.webp?v=1776095393","url":"https:\/\/beautycraft.com\/collections\/color-wow-federici-brands.oembed","provider":"Beauty Craft","version":"1.0","type":"link"}